Before the beginning is the word -- "OREO"

This is a graphic work to describe the word, but I cannot say, write, or draw in detail to the word. Besides, this work breaks out of my comfort zone, thus I had to think about my comfort zone...

I choose OREO as the word I need to describe. As it is black and white, and blue packages, with a famous slogan in China, "Twist it, lick it, soak it" (扭一扭，舔一舔，泡一泡).

---

First of all, to think about my comfort zone, I list some of them:

1. Like to make a digital poster

2. Put too much attention to color

3. Prefer A4-size

4. Like to use 3 colors

5. Go to Pinterest to find the inspiration

6. Depend on tutorial videoes too much when using Photoshop

7. Ignore the layers on the works and make it too flat

8. Fewer sketches and process

...

Finally, to break up the boundary, I decide to do a handcraft, multiple textures, not A4 size at all with multiple layers of work--a pop-up book!

Then, I start brainstorming for the concept of OREO. And pop out three kinds of pop-up books.

Here are the prototypes:

Finally, I chose the right-bottom side one.

To make the final version, I started to discover its textures: and chose Wonder Foam, Deliver Box, and Laser Print Paper.

Here is my final process:

The blue part is laser printed paper, which touches smoothly and glossy, similar to oreo's glossy blue packages. I used white Wonder Foam paper to mimic oreo's white cream part, both of which are soft and thick. Also, I use a black delivery box to make the black cookie part in Oreo, because both of them are hard and thick. In the inner part, I used different colors of Wonder Foam paper, representing different tastes of Oreo.

Besides, the black cookie parts can be moved by pulling the scrip.

And here is my final works: